Norma's experience

Busi­ness plan saves the day

In the fall of 1996, our graphic design com­pany took a hit from the explo­sion of inex­pen­sive desk­top pub­lish­ing soft­ware. It seemed that every company’s switch­board oper­a­tor was knock­ing out newslet­ters and brochures while never miss­ing a call. No one appeared to care about dou­ble spaces after peri­ods or saw a dif­fer­ence between inches and true quote marks.

At the same time, our city rede­vel­op­ment agency was look­ing to develop tourism. They needed accom­mo­da­tions for the flood of tourists sure to head this way.

Oppor­tu­nity was knock­ing or maybe, rear­ing its ugly head? I talked it over with my hus­band. “This is too hard. We need new com­put­ers. We need new clients. Let’s apply for rede­vel­op­ment funds to open a bed and break­fast,” I said. [Read More]

{ 0 comments }