Business Survival

5 ways to thrive in a bad economy

Reces­sion or recov­ery? At every turn these days, like impa­tient chil­dren, we ask, “are we there yet?” Researchers and gov­ern­ment offi­cials answer in ways that trans­late to “not yet, soon, have a lit­tle more patience…” Fine for them to say! They aren’t try­ing to hang onto my busi­ness, or any other busi­ness I’d guess. What we really need are things to do today. Right now!

So here are 5 things you can do now.

1. Com­mu­ni­cate with your cus­tomers. Dust off your old con­tact list. Remind old con­tacts that you are still here to serve them. Ask ques­tions or favors, offer them deals, ask them to sug­gest new con­tacts that need your prod­uct or services.
2. Meet more peo­ple. Pol­ish up that 30-​second self-​introduction. Use it at Cham­ber mix­ers, civic orga­ni­za­tion meet­ings or City Coun­cil meet­ings. Use a form of it in your adver­tis­ing. Design a flyer, busi­ness card, brochure around it and pass them out to neigh­bor­ing busi­nesses. Heck any­one who’ll take it.* [Read More]

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