Looking for solutions in tough times

by Norma

5 ways to thrive in a bad economy


Recession or recovery? At every turn these days, like impatient children, we ask, “are we there yet?” Researchers and government officials  answer in ways that translate to “not yet, soon, have a little more patience…” Fine for them to say! They aren’t trying to hang onto my business, or any other business I’d guess. What we really need are things to do today. Right now!

So here are 5 things you can do now.

  1. Communicate with your customers. Dust off your old contact list. Remind old contacts that you are still here to serve them. Ask questions or favors, offer them deals, ask them to suggest new contacts that need your product or services.
  2. Meet more people. Polish up that 30-second self-introduction. Use it at Chamber mixers, civic organization meetings or City Council meetings. Use a form of it in your advertising. Design a flyer, business card, brochure around it and pass them out to neighboring businesses. Heck anyone who’ll take it.*
  3. If you’re an e-business, be out spoken online. Get a website, or two or three. Get a blog and use it. Keep up with the social networking possibilities—they change daily. Make sure you network your social sites. This will save time posting and increases your visibility.
  4. Upgrade your skills. Not the skills you are selling in your business. Bet you’re pretty good at construction, catering, nursing, auto repair or whatever you do. Must have thought so or you wouldn’t have opened a business. What about your back-office business skills like sales, marketing, advertising, business law, taxes or accounting? Does your competition have those skills? Is that how they are staying in business? Maybe you just need to learn enough to hire someone that has that tool finely sharpened.
  5. Get help. If you think you need it, you probably do. Find a mentor or someone who can give sound, affordable advice. Seek counsel from well-qualified people who will work with you on fees and help you avoid the pitfalls that destroy many small businesses.

* Note:

Over the years, we have helped hundreds of new businesses create professional, affordable marketing materials, websites and blogs. If you are looking for someone to assist you who truly understands the needs of a small business, check out our site.

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