From the category archives:

Marketing plan

Which is best for you?

A client recently asked us if a Facebook business account or a stand-alone website works best. Since we are in the business of creating both, the client probably thought we had an answer. After stumbling and mumbling, I confessed to having no absolute answer.

The two internet solutions reach different groups of people in different ways, I told him. Then we discussed his goals, time constraints and social/business styles. Ultimately he reached a happy decision. My point here is that every situation is different and no one solution fits every person, business or budget.

That said, I did run across this interesting post, so if you are considering either or both approaches, click here to read the article.


  • There are some very pricey web designers, but we aren’t out to sink your new business before you roll out your welcome mat. We can usually create a nice, functional website for less than $2000 to get you started. And if you act before the end of the year, we will include a FREE custom Facebook business (Fan) page that links to your website.
  • Here’s a link to the Community Hiking Club’s Facebook business page. When you get there, click on the ‘Kids At Risk’ Tab at the top to see the Fan page we created for them.

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Holiday Marketing tips from around the web

Happy Holidays!

Happy Holidays!

It’s easy to become discouraged about holiday sales for 2009. I just read yet another doom and gloom article, this time from CNN It starts out with, “In five short days, it could be the beginning of the end for some of the nation’s malls.” The articles adds, “As store sales fell at record levels last month, more retailers have either filed for bankruptcy or shuttered their business for good.”

How many dire warnings do owners starting a new business need?

Okay, the situation is serious. We get that!  Still, before surrendering to the grim reaper of  recession, check out some of what these authors tell us we can do to breathe some life and joy into the holiday season.

  • 5 Tips to Increase Holiday Sales
    Pinpoint Mailing offers my favorite tip: “Invest more, or at least the same, in marketing. Everyone else is cutting back!” Let everybody know you’re still around.

When it comes to marketing this holiday season, there’s a lot to be gained from just showing up. As my dad always said, if you show up at every opportunity, they may not like you, but they will recognize you in the crowd.

Need help getting your image out in front to your customers? We can help you with economically priced marketing materials, ads, mailers and postcards. See our portfolio here.


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