From the category archives:

Marketing plan

How to write a Marketing Plan for your new business

writingOne key ingredient of a successful business operation is creating and implementing a marketing plan. A market is a particular group of buyers, users or clients who need your services or products. Start by identifying your target market and understanding its needs.

Conducting market research doesn’t mean shelling out the big bucks. Here’s an article on how to conduct your own market research from WikiHow.

1. Write a clear and succinct mission statement.

The mission statement describes your business, services, and the markets it serves. It’s usually only in a few sentences. For large companies it can expand to two to three paragraphs. To learn more about mission statements, click here. [Read More]

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