From the category archives:

Setting Prices

The secret to getting paid enough to support your lifestyle

moneyDollarsAccording to studies, what it takes to satisfy small business owners is to earn enough money to pay for their accustomed lifestyle. When I hear that, I think to myself, “Surely that is feasible.”

The first thing many new or prospective business owners do is check out the competition’s prices. We told you to do that when writing your business plan, right? I know for a fact that many statups do that because I get those calls, often thinly disguised, embarrassed spy calls. So if you have gathered that information, hang on it. You’ll use it later. For now, we’ll be looking at what really counts. [Read More]


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