Marketing Your New Brand or Business on a Budget: 4 Quick Tips
by: Joseph Giorgi
If you’re a new or soon-to-be business owner, then you’re probably already feeling overwhelmed. That’s understandable. After all, marketing a young business on a tight budget is hard work. The good news? It’s the kind of hard work that really pays off, as long as you’re willing to put in the effort. If you’re looking to advance your company’s reputation off the bat without breaking the bank to do it, then you’ll want to keep a few things in mind:
1. Promote Unity
If you want consumers to appreciate your brand, then your employees will have to appreciate it first—in fact, they’ll have to love it. Let your team know how important it is to maintain a healthy and cooperative working environment. Encourage your staff to communicate with one another and to help fellow employees whenever possible. Why? Because an enjoyable working environment will incentivize your staff to promote the brand outside of the workplace! If they enjoy working there, then they’ll be more apt to spread the word about what your company has to offer.
2. Start Blogging
Your website plays an integral role in shaping your brand identity. It needs to be appealing to your customers and it needs to offer them something in return for the time they spend there—a blog accomplishes both! Whether you’re using your blog to announce sales and special offers or to muse about the latest industry happenings, customers will appreciate knowing that your business has personality.
3. Be Social
Social presence is a necessity. Facebook and Twitter are prime real estate for companies looking to provide the kind of one-on-one customer interaction that people want from a modern brand, so make sure that your brand isn’t behind the eight ball. Direct engagement and interaction with your customer base will help boost your brand’s reputation. If customers enjoy interacting with your company through online social networks, then they’ll be more likely to frequent your main site.
4. Advertise Affordably
Television commercials and radio spots are useful, but they’re costly—more costly than most small business owners can afford. The trick is to get your brand image out there as inexpensively as possible. Novelty promotional items are a practical way to do it. Customize your own giveaways and use them as handouts at trade shows or local events. Potential customers love freebies!
Whether you realize it or not, the steps you take in promoting your young business will lay the foundation for what could become a blockbuster brand. Don’t think of your marketing and promotional efforts as a challenge. Think of them as an opportunity—an opportunity to gain customers’ trust and admiration early on in your company’s life.
About the Author
Joseph Giorgi is a writer, blogger, and video specialist for Quality Logo Products, Inc., a promotional products and custom apparel distributor. You can find his work on the Quality Logo Products marketing blog or follow the company on Facebook and Twitter to learn more.